Press release


November 28, 2017

Spur Corporation has announced the appointment of Moshe Apleni (37) as its Head of Communications in the group’s Cape Town Head Office. CEO Pierre van Tonder says Moshe is a valuable addition to the Spur team. “Moshe is an experienced and professional communications manager and will add rigour to our internal and external communications,” says Pierre. “We are excited to welcome him to our team.”

Moshe’s experience in the marketing and media world has given him valuable insight into the challenges of corporate communication in the digital era. As the Spur restaurant group celebrated its 50th anniversary this year, Moshe is eager to promote the enormous contribution the company has made to the South African economy. “I’m very keen to start sharing our own success stories and to showcase the expertise within the Spur family,” Moshe says. “Spur was built on the spirit of entrepreneurship and this exact mindset is what our economy needs now.” One of Moshe’s first projects as communications leader will involve creating enabling environments in Spur franchises to inspire and empower entrepreneurs.

Originally from Gugulethu, Moshe matriculated from Bishops Diocesan College in 1997 and his passion for development and entrepreneurship led him to set up Silimela Solutions in 2006, an Internet Café in Gugulethu. In 2007 Moshe jointly founded the Gugulethu Youth Development Forum, an NGO that organises and sets out programmes for secondary schools. This experience led to a position as the first Marketing Manager for Gugulethu Square Shopping Centre from 2010 to 2012. During this time Moshe took a leading role in the street naming project in Gugulethu with a ground-breaking project “Name Your Hood”, a first for a South African township.

From 2015 Moshe worked at Independent Media head office as the Communications Officer for the group, and later took on the responsibility of Marketing and Brand Officer for the Cape Times. Moshe was the Deputy Chairperson of the Western Cape Government Cultural Commission until 2016 and also serves on the board of the National Arts Council of South Africa. He recently completed the Management Development Programme at Stellenbosch University’s Business School.

Moshe has been very impressed by the work of the Spur Foundation that makes a big difference in disadvantaged communities with their Full Tummy Fund focused on supporting early childhood development. “Coming from Gugulethu, I understand from first-hand experience how much that is needed.” Moshe is excited about the challenge to amplify the good work of the Spur Foundation and to showcase the vast social contribution franchise owners in the Spur group are making in their communities.

“It’s a massive honour to be part of such a dynamic company,” Moshe says. “I’m looking forward to building lasting relationships with all our stakeholders and to find a unique multiplatform approach that distinguishes Spur as an industry leader.”

For more information contact Spur Corp. CEO Pierre van Tonder – 021 555 5100
Moshe Apleni can be reached on or 021 555 5100