How We Operate

During the year, the new leadership team defined a common purpose – “FOR THE GREATER GOOD”.

The focus will be on the brand experience. For each brand, we are defining the experience, outlining the process and developing a strategy and plan to stimulate growth. We will protect brands’ core values and change only what is required to be more relevant to our target audience.

To execute our purpose, we interrogated how we should operate and defined new leadership behaviours.

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These behaviours now form part of the leadership team’s key performance indicators. Our leaders are expected to set an example for teams to entrench a company ethos that creates a high level of performance, equality and fairness, as well as a workplace that embraces optimism and fun. The leadership behaviours will be further supported by organisational values. These are currently being defined for roll-out in the new financial year.