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INTEGRATED REPORT 2018

Case Study

Spur’s 50th birthday

Spur Corporation turned 50 on 24 October 2017. Founder, Allen Ambor, opened the first Spur in Newlands, Cape Town in 1967. Today, 329 Spur Steak Ranches serve customers all over the world and the brand has been voted South Africa’s top sit-down restaurant in the Sunday Times Top Brands Awards for six years running. The group’s founding value of putting the customer first has entrenched the brand in the hearts of most South Africans.

To celebrate the 50 years, Spur Steak Ranches embarked on several activities, centred on giving back to their customers and their communities. They teamed up with radio stations in key regions to broadcast live from children’s charities. Teams of volunteers helped spruce up the charities’ premises while the kids enjoyed birthday parties at their local Spurs.

The brand also offered special giveaways on their social media channels, had surprise special offers in their restaurants and gave away R100 000 in Spur eGift cards. They launched nostalgic wooden menus in all Spur restaurants and brought back original favourites from yesteryear such as the Whizz Burger and Knickerbocker Sundae, for a limited time.

“Spur is more than just an employer of people; it’s the place where friends, family and co-workers come together over great food to create outstanding memories.”

Allen Ambor, Spur Founder