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INTEGRATED REPORT 2018

Investment case

Spur Corporation is one of South Africa’s most recognised brands.

  • The group owns diverse brands serving a full range of customers:
    • Three of South Africa’s largest and most well-established restaurant chains that service the country’s fast-growing middle class: Spur Steak Ranches, Panarottis Pizza Pasta and John Dory’s Fish Grill Sushi.
    • RocoMamas is a distinctive and trendy Smashburger brand that offers a niche, fast casual-dining experience.
    • The Hussar Grill and Casa Bella add an upmarket steakhouse and wood-fired pizza and pasta chain to the group’s brand portfolio.
  • Customer loyalty programmes across brands offer value for money, both locally and internationally.

The group aims to create sustainable returns for its providers of financial capital through two strategic objectives:

Growing revenues

Growing the footprint of existing brands, expanding into new territories and acquiring new businesses.

Local and international operations

  • The group’s presence is predominantly in South Africa, but extends to 12 countries in Africa, Mauritius, the Middle East, Australia and New Zealand.
  • Spur Corporation’s strategic focus remains new business development and expanding the group’s footprint in high-growth markets across Africa, the Middle East and Australasia.
  • Revised restaurant formats such as Spur Grill & Go offer untapped market growth in sites and locations previously
    not targeted by the group.

Maintaining a sustainable business

Employment of a responsive and agile franchise model, and the ongoing monitoring of the broader social and environmental risks and opportunities faced by the group.

Strong and committed leadership

  • Spur Corporation’s directors and senior executives – many of whom started their careers working in group restaurants – guarantee industry expertise.
  • Their operational style reflects the fundamentals on which the group was built: people, entrepreneurial flair, customer focus, operational excellence, empowerment and learning, and prudent and considered decision-making.
  • Various levels of management continually identify, assess, manage and monitor key business risks as part of the group’s day-to-day operations.
  • Considering the current volatility of the food and retail sector, the board remains risk averse, and long-term growth opportunities are assessed by monitoring the performance of existing operations against current industry trends.

Procurement, manufacturing and distribution

  • The group’s procurement function ensures food safety, quality and a stable supply.
  • Relationships with outsourced logistics service providers, suppliers and franchisees are sustainably managed.

Group services and marketing support

  • The group’s marketing department provides marketing and promotional services to franchisees.
  • Training and corporate support services provided to franchisees ensure the delivery of a consistently high-quality product in line with each brand promise.