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INTEGRATED REPORT 2018

ROCOMAMAS

WE’RE NOT NORMAL

PERFORMANCE SCORECARD

Performance overview

Restaurant turnover growth benefitted from 15 new outlets during the year. The brand continues to be one of the fastest growing in the South African fast casual dining sector.

During the past year, our focus was on growing existing business turnovers and capturing market share through the Uber Eats and Mr Delivery delivery services. We held our second strategic planning session in May 2018. The main agenda was to map out a plan for every restaurant against a range of KPIs.

The introduction of innovative products, such as twisted cheesecakes, is essential to meet the demands of our “not normal” customers. Further product offerings are in development, including additional salad options and new burger combinations.

Continued monitoring of customer experience is of paramount importance to the brand. We are in the process of developing a social media assessment report to reinforce among our franchisees that every customer is a critic. Accordingly, social media reviews on Facebook, Google and TripAdvisor are indispensable in terms of improving restaurant standards.

We developed an assessment report for operations managers to complete in each restaurant. The purpose of this report is to provide each operator with a holistic and strategic approach to monitor performance and strengthen business relationships between operations managers and franchisees.

Strategic outlook

The focus for the year ahead will be to further improve on existing business growth by executing each restaurant’s individual strategic plan. Online delivery platforms are growing rapidly, and we will introduce a greater number of combo meals to increase the average spend per order.