THE HUSSAR GRILL
The Hussar Grill continues to trade well in a tough economic environment. While this demonstrates the resilience of the brand’s higher-income target market, customers are beginning to feel the impact of pressure on spend.
Our strategic objectives over the past year were to maintain and strengthen our position as the first-choice premier grillroom in the Western Cape; expand and build our brand in the Gauteng, KwaZulu-Natal and Eastern Cape provinces; and grow existing business turnover by maintaining our premium credentials and offering customers value.
In addition, we grew our brand by increasing spend on social media channels, securing public relations and blogger partnerships with celebrities and through strategic campaigns that showcased value to our customers. This includes, for example, wine-pairing evenings, two and three-course meal offerings, and our strapline, “We charge no corkage.”
The Hussar Grill is well positioned for growth in the year ahead and we will continue our quest to establish ourselves as South Africa’s premier grillroom.
Our focus for the year ahead includes building the brand and entrenching it in the Gauteng and Western Cape regions; maintaining best operating practice through ongoing training programmes; investing in marketing that reinforces our premium credentials and reputation for excellence; and ensuring that franchisees stay involved and support their communities through local restaurant initiatives.