Passionate people building great brands


Executive directors

Allen Ambor (76)

Executive chairman
50 years of service
B.A. – University of Witwatersrand


Allen opened the first Spur Steak Ranch in 1967. He is the creative custodian for all TV, radio and print advertisements. He is involved in the interaction between group marketing and the brand agencies, and guides the board on issues that have substantive bearing on the future direction and strategy of the company.


Pierre van Tonder (58)

Chief executive officer
35 years of service


Pierre joined the group in 1982 as a junior restaurant manager. He held several senior management positions before being appointed as director of Spur Steak Ranches and Spur Holdings in 1992. Pierre was appointed as managing director/chief executive officer in 1996.

Pierre is responsible for the group’s overall strategy and operations. He is also the group’s chief risk officer, the chairman of the risk, transformation, human resources productivity, IT steering and treasury committees and a member of the social, ethics and environmental sustainability committee.


Mark Farrelly (53)

Chief operating officer
27 years of service
B.A. – University of Cape Town


Mark joined Spur Corporation in 1990 as an operations manager and was promoted to regional operations manager in 1995. He was appointed to the board in 1999 and appointed as chief operating officer in 2012. Mark is responsible for developing and implementing the local group strategy.


Ronel van Dijk (45)

Chief financial officer
14 years of service
B.Acc (Hons) – University of Stellenbosch; CA(SA)


Ronel joined Spur Corporation as group financial manager in 2003. In 2005, she was appointed as chief financial officer and company secretary, joining the board in 2006.

Ronel is responsible for the finance, administrative, legal and compliance functions of the group. She also fulfils a supervisory function for information technology, human resources and transformation. She has been involved in the international growth strategy of the group since 2008 and was appointed as the chairperson of the Spur Foundation Trust’s board of trustees in 2014.

Non-executive directors

Keith Getz (61)

Non-executive director
26 years of service
B.Proc; LLM – University of Cape Town


Keith is a practising attorney and a senior partner of Bernadt Vukic Potash & Getz, the group’s principal legal counsel. He was appointed to the board in 1991. Keith is a director of various international subsidiaries of the group, and chairs the social, ethics and environmental sustainability committee. He sits on the boards of Mr Price Group and various private companies.

Dean Hyde (50)

Independent non-executive director
23 years of service
B.Com (Legal) – University of Witwatersrand; Canadian Chartered Accountants' Board Examination


Dean joined Spur Corporation as financial manager and was the financial director for five years. He resigned in 2004 and was subsequently appointed as a non-executive director. Dean subsequently served as chief financial officer of Lombard Insurance until July 2015 and is currently a director of Skein Capital, a UK-based specialist asset manager. Dean chairs the audit committee.

Muzi Kuzwayo (49)

Independent non-executive director
9 years of service
B.Sc (Biochemistry and Microbiology) – Rhodes University; Executive MBA – University of Cape Town


Muzi is a visiting professor at the UCT Graduate School of Business. He is the founding chief executive officer of Ignitive, a marketing and advertising consulting company. Muzi is an author and a commentator on advertising and marketing. He was appointed to the board in 2008 and is a member of the group’s audit, nominations and transformation committees. He chairs the remuneration committee.

Keith Madders MBE (69)

Non-executive director
22 years of service
B.Com (Economics) – University of Cape Town


Keith trained as an investment analyst before joining the music industry. He lectured and established various businesses and charitable organisations in the UK, where he was awarded an MBE in the Queen’s 2002 Honours List for services to the Zimbabwe Trust.

Dineo Molefe (40)

Independent non-executive director
4 years of service
CA(SA); B.Compt (Hons) – Unisa; Master’s in International Accounting – University of Johannesburg; Advanced Management Program – Wharton Business School, University of Pennsylvania


Dineo has held various executive positions and is currently CFO at T-Systems South Africa. She previously served as group CFO at Thebe Investment Corporation and finance executive at Vodacom. She has also worked for the Industrial Development Corporation and Eskom Holdings in various roles. She is currently a non-executive director on the board of Clientèle, where she serves on the audit committee. She was appointed to the Spur Corporation board in September 2013 and is a member of the audit committee.

Mntungwa Morojele (58)

Independent non-executive director; lead independent director
7 years of service
CA (Lesotho); Higher National Diploma in Business Studies – Farnborough College of Technology, UK; Bachelor’s of Business Administration – University of Charleston, USA; M.Acc – Georgetown University, USA; MBA – University of Cape Town


Mntungwa has established and managed various companies, including Briske Performance Solutions and Motebong Tourism Investment Holdings, iKapa Events and Facilities, and 3RE South Africa. He has served on the boards of Gray Security Services and the UCS Group, and currently serves on the boards of Capital Eye Investments and VeriFone Africa. He was appointed to the Spur Corporation board in 2010 and appointed as lead independent director on 1 March 2011. He is also a member of the group’s audit, remuneration and transformation committees and is chairman of the nominations committee.


First year of service


Tasneem is the chief executive officer of Grand Parade Investments (“GPI”) and nominated shareholder representative of GPI on the board, pursuant to the broad-based black economic empowerment transaction concluded with GPI in October 2014. Tasneem, a qualified chartered accountant, has vast corporate finance experience gained in previous roles at other listed entities and in senior management within Ernst & Young’s Transaction Services team based in Johannesburg. She joined GPI in July 2015 to head up their corporate finance activities and was appointed to the GPI board as an executive director in September 2016. Tasneem was nominated to the board by GPI on 12 April 2017, to replace Alan Keet, who resigned from the board on 1 April 2017 following his resignation from GPI. Shareholders will be requested to confirm Tasneem’s appointment to the board at the forthcoming annual general meeting.

Key management

Anton Geldenhuys (39)
Chief operating officer:

14 years of service

Blaine Freer (52)
Group development executive
18 years of service

Brian Altriche (47)
Creative executive: RocoMamas

2 years of service

Cobus Jooste (41)
National training executive
12 years of service

Derick Koekemoer (47)
Franchise executive: Africa
13 years of service

Duncan Werner (57)
Group procurement and development executive
29 years of service

Gillian Matthews (58)
Human capital executive
16 years of service

José Vilar (59)
Franchise executive: Australia
26 years of service

Justin Fortune (45)
Chief operating officer: The Hussar Grill
17 years of service

Kevin Robertson (51)
National franchise executive
26 years of service

Leonard Coetzee (44)
Chief operating officer: John Dory’s
21 years of service

Patrick Lawson (46)
Group technology executive
8 years of service


Phillip Matthee (39)
Group finance executive
10 years of service

Robin Charles (43)
National procurement executive
9 years of service

Sacha du Plessis (39)
Group marketing executive
10 years of service

Samkelo Blom (45)
Transformation executive
4 years of service

Tyrone Herdman-Grant (46)
Chief operating officer: Panarottis
19 years of service

Wynand Viviers (44)
Chief operating officer: Captain DoRegos
19 years of service