A trendy, personalised restaurant concept built around a customised but casual and affordable menu. RocoMamas offers handmade Smashburgers, ribs and wings, with all orders prepared fresh on-site.
Total restaurant turnover increased by 78.1% to R477.7 million (2016: R268.2 million) and existing restaurant turnover grew 62.6%. Eight new outlets were opened during the year and our main focus was on growing the average turnover per month in all stores to ensure market share growth and profitability of franchisees.
We held an operations strategic planning session at which we mapped out a plan for each store against a range of KPIs. An operations report was developed against these KPIs to monitor performance and deepen business relationships between operations managers and franchisees.
We held our first RocoMamas menu committee meeting in June 2017 to share information between members and to debate and decide menu content and pricing. One of the decisions agreed upon was to cease our breakfast offering.
RocoMamas continuously monitors the market pulse to make informed decisions regarding menu engineering, new product development and the latest consumer trends. RocoMamas in Randburg was recently upgraded and is now being used as a test kitchen, where new, innovative products can be created and tested at store level. New technologies relevant to the fast-casual model will also be tested.
We have had good success growing our take-out and delivery business, which currently comprises 25% of turnover. Growth in deliveries through UberEATS has been positive and we are also testing in-house bike delivery systems.
Spur Corporation acquired a further 19% of RocoMamas during the year, taking the group’s holding to 70% effective 1 April 2017.
The focus for the year ahead will be on opening a further seven outlets and refining the franchise model to optimise costs and labour levels. We aim to grow our take-out and delivery business to 35% of turnover.