Predominantly a seafood restaurant well known for its distinctly Mediterranean culture, charisma and family appeal.
- – Fish & Chips Tuesdays
– Half-price sushi on Wednesdays
John Dory’s vision is to be the first-choice fish, grill and sushi restaurant in South Africa, offering great value, quality and sustainable meals in a family-friendly environment. We constantly measure franchisee actions and performance against this vision.
Total restaurant turnover grew by 14.3% to R450.9 million (2016: R394.3 million), with existing outlets increasing by 8.0%. This growth was generated despite the sharp economic downturn in the last quarter of the financial year. Franchisee profitability remains under pressure from increases in the cost of seafood, energy and occupation. We nevertheless opened four restaurants during the year.
Our focus continues to be on innovation to protect franchisee margins with a particular emphasis on reducing labour expenses and improving scheduling. We are also increasing the use of in-season vegetables, strengthening in-house controls and improving sales mix through product promotions. The manufacture of various customer favourites was brought back into the restaurants. Continuous engagement with suppliers aims to identify innovative menu items that can be incorporated into our value-added campaigns while delivering margin for our franchisees.
Operators from various franchisees were sent for re-training, which has energised performance and improved overall standards.
Sustainability continues to remain front of mind and we strengthened our relationship with the World Wildlife Fund and SASSI during the year. We expanded participation in clean-up operations on several of the country’s beaches, harbours and lagoons in recognition of the importance of clean water. We have committed to remove all plastic from our restaurants and have discontinued straws and children’s balloons in our restaurants to reduce our environmental impact.
The rollout of John Dory’s new-look design continued and has been implemented at 18 of our restaurants to a very favourable reception. We continue to refine the design and specifications to manage the initial investment in new restaurants.
Active membership of the John’s Club loyalty programme reduced to 193 000 members during the year as a consequence of declining foot traffic.
In the financial year ahead, we will continue to implement innovative initiatives to support franchisee profitability, roll out the new-look design and open at least a further four restaurants across South Africa.