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INTEGRATED REPORT 2017

Passionate people building great brands

THE HUSSAR GRILL

A chain of premier grill rooms offering speciality grills, an upmarket yet comfortable and inviting ambience and a comprehensive wine selection. It has been operating since 1964 and has an excellent reputation in the Western Cape.

 

PERFORMANCE SCORECARD

Performance overview

The good results delivered by The Hussar Grill demonstrate the resilience of the brand’s higher-income target market. Total restaurant turnover increased by 35.6% to R148.2 million (2016: R109.3 million) and existing restaurant sales grew by 25.2%.

Our strategic objectives over the past year were to maintain and strengthen our position as the first choice premier grill room in the Western Cape, and to expand and build our brand in the Gauteng and KwaZulu-Natal regions. We grew existing business turnover by maintaining our premium credentials and offering customers value. We strengthened our brand by increasing spend on social media channels, securing public relations and blogger partnerships with celebrities and rolling out strategic campaigns that showcased value to our customers, such as wine-pairing evenings, two- and three-course meal offerings and of course our strapline, “We charge no corkage”.

Ten of the 14 restaurants are franchised and four are company-owned. Two new restaurants were opened in the Eastern Cape and KwaZulu-Natal.

Strategic outlook

The Hussar Grill’s main focus areas for the year ahead will be on building the brand and entrenching it in the Gauteng and Western Cape, maintaining best operating practices through ongoing training programmes and investing in marketing aimed at re-enforcing our premium credentials and excellence. We will also ensure that franchisees stay involved and support their communities through local store initiatives.