SPUR CORP. LIMITED INTEGRATED REPORT 2015

STRATEGY

  The effective execution of the strategy is supported by management and governance structures that facilitate and monitor economic, social and environmental performance.  
     

Overview

Spur Corporation’s goal is to generate sustainable returns for providers of financial capital, and its strategic drive to achieve this is built around two complementary objectives:

  • Growing revenue
  • Maintaining a sustainable business

To grow revenue, the group is focused on expanding into new territories and acquiring new businesses – including restaurant brands and vertical integration opportunities – in addition to growing the footprint of existing brands. Expanding revenues in existing restaurants is enhanced by excellent marketing support and the customer loyalty created by positive interactions with the brands and real value in loyalty programmes.

Maintaining a sustainable business starts with ensuring that franchisees are able to make a reasonable return by ensuring that the franchise model works, and continues working as the operating environment evolves. It also extends into the broader social and environmental risks and opportunities the company faces. These include the group’s commitment to responsible environmental behaviour, the need to keep investing in skills retention and development, and the desire to make a difference by investing in supporting local communities. Failure to ensure regulatory compliance, treating customers unfairly or not clearly demonstrating the group’s commitment to transformation would result in the group losing the trust of consumers, communities and government.

The effective execution of the strategy is supported by management and governance structures that facilitate and monitor economic, social and environmental performance.

An overview of the material matters of Spur Corporation is provided here, followed by an analysis of the group’s main stakeholder groups. These material matters are discussed in more detail in this section of the report, including the group’s strategic response to the opportunities and risks associated with each.