The group acquired The Hussar Grill in January 2014. This enables it to compete in the sought after upmarket dining space in South Africa. The brand targets a higher-income market that is prepared to pay a premium for a quality offering and first-rate experience despite the current challenging economic climate. Five of the eight restaurants are franchised with the remaining three company-owned. Three of the eight restaurants already have generators in place to counter electricity supply interruptions.
Total restaurant turnover increased to R72.0 million compared to the six months from acquisition reported last year of R29.1 million. Two new restaurants were opened – one in Paarl and the other in Somerset West. A flagship company-owned restaurant in Johannesburg was opened in September 2015 to launch the expansion of the brand into Gauteng.
We have created a refreshed brand look and our focus will be on establishing the brand in Gauteng, opening our first restaurant in Zambia, unifying back of house operational processes and systems, improving business intelligence systems and implementing local store marketing initiatives to entrench the brand in the areas in which we trade.