Total restaurant turnover increased by 25.4% to R565.0 million (2014: R450.5 million). Existing restaurant turnover grew 15.8%, driven by the ongoing process of revamping existing outlets, upgrading kids’ facilities and continuing to improve operational standards.
We continued our menu engineering project. This includes reducing our menu content and decreasing the number of stock items to make the menu more focused and profitable, while having a positive impact on turnover and average spend per head.
The market has responded well to our traditional Italian approach to making dough with high-quality imported Italian pizza flour which is free of preservatives and additives.
52% of Panarottis restaurants have generators so that customers are not inconvenienced by load-shedding.
Panarottis held a six week “Panarottis Master Pizza Challenge”, which saw the winner competing in Parma, Italy, at the 2014 International Master Pizza Championships. Following on the success of the Spur Family Card programme, the Panarottis Rewards Programme was launched after year-end.
The year ahead will see continued focus on operational fundamentals, service, improving the business model by implementing efficiencies and reducing labour costs, instilling increased financial disciplines and cementing the back-to-basics and great food quality strategy.