SPUR CORP. LIMITED INTEGRATED REPORT 2015

Operational reports

JOHN DORY'S

FISH. GRILL. SUSHI.

PROMOTIONS

  • Tuesdays Hake and Chips
  • Wednesday ½ Price Sushi and Graça
  • Fabulous Fridays Sushi Platter and Free Captain’s Cooler

PERFORMANCE SCORECARD

Performance overview

Total restaurant turnover increased 12.0% to R335.0 million (2014: R299.2 million) with existing restaurant turnover increasing by 5.7%. Turnover growth was negatively affected by the closing of the Pavilion outlet in Westville, the rebranding of the Somerset West outlet to The Hussar Grill, major revamps at several major shopping malls and the impact of load-shedding. However, 68% of our restaurants now have generators.

The John’s Club Loyalty Programme now has 137 000 members and was simplified during 2015, increasing the cash back benefit from 3% to 5%. The decline in membership during the year arose from a clean-up of the membership database, where inactive or unknown members were removed from the system.

Our focus was on development and training to ensure that we continue delivering good customer service at existing and new restaurants. The ongoing rollout of our new look was well received by customers and franchisees and 87% of our restaurants have kids’ areas.

Strategic outlook

We aim to grow our footprint and turnover while ensuring franchisee profitability is maintained.