SPUR CORP. LIMITED INTEGRATED REPORT 2014

group profile

Restaurants

Our markets

Spur Corporation’s primary market is the family sit-down restaurant market. The acquisition of Captain DoRegos in 2012 added takeaways to the target market and The Hussar Grill in 2014 adds an upmarket offering.

The group’s Spur Steak Ranches, Panarottis and John Dory’s brands have a focus on family; children are catered for in restaurant design, marketing communication and product. These three brands are structured to add value to the burgeoning middle class in South Africa, although appeal crosses all income and cultural boundaries.

From its roots in South Africa, the group's footprint continues increasing in international markets. The group has successfully expanded its franchising model into sub-Saharan Africa, Mauritius, the UK, Ireland and Australia with further expansion planned. The international markets have a similar customer profile to that of South Africa in this segment, but the group implements appropriate strategies to ensure local appeal in the international territories in which it trades.

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