SPUR CELEBRATES 50 YEARS OF A TASTE FOR LIFE
October 5, 2017
Spur Steak Ranches is turning 50 years young on 24 October 2017. Time sure does fly when you’re having the time of your life!
Founder and Executive Chairman, Allen Ambor opened the first Spur in Newlands Cape Town in 1967, and today 330 Spur Steak Ranches serve customers all over the world. Voted South Africa’s Top Sit-down Restaurant (Sunday Times Top Brands Awards 5 out of the last 6 years), Spur is both proud and privileged to have had the support of its customers for 5 decades.
The CEO of Spur Corporation, Pierre Van Tonder said, “The Spur family is indebted to Allen’s vision of putting the customer first. These foundations have entrenched this brand in hearts of most South Africans. People always ask me why I have been working at Spur for so long, and I think it is because of the freedom, and how Allen has allowed me to express myself within the business. Spur is a place where people can grow and will continue to do so, we are indebted to the thousands of staff that have committed years of service to our brand.”
To celebrate the 50 years, Spur will embark on a number of activities, centred on giving back to our customers and their communities. We have teamed up with radio stations in key regions who will broadcast live from children’s charities during the build-up to Spur’ s birthday on 24 October, we will also host birthday parties for under privileged children. Teams of volunteers will help give the charities’ premises some TLC while the kids enjoy birthday parties at their local Spur’s.
All our customers can look forward to lots of special giveaways on our social media channels and also join in the celebration and conversation using #50YearsOfSpur on www.50yearsofspur.co.za. Over and above the surprise special offers (delicious meals at delicious prices!) in our restaurants, customers can stand a chance to win a share of R100 000 in Spur eGift Card’s in the month of October.
In celebration of our special day, we’ve launched our nostalgic wooden menus in all Spur restaurants, which will be available until 19 November. Take a trip down memory lane with original favourites from yesteryear such as the Whizz Burger and Knickerbocker Sundae, which have been brought back for a limited time; longstanding classics such as the Cheddamelt Burger and Classic Waffle also feature. Going back to our roots, our 160 gram burger prices have actually been decreased in 2017. Our ribs are now being made to our original recipe and the desserts are all baked freshly on our premises.
Commenting on the 50 years of Spur, Allen Ambor said, “I think that Spur has made a huge contribution to this country when you consider that before it existed one person was employed and not getting a salary. That was me. 50 years on it’s got over fifteen thousand people, even more including all our other brands, working for it. So we’ve contributed to our country and we’ve helped our fellow countrymen to earn a living and to enjoy themselves doing so. Spur is more than just an employer of people; it’s the place where friends, family and co-workers come together over great food to create outstanding memories.”
We’ve seen you enjoy many happy moments at Spur and we’re forever grateful that you choose to share them with us.
Campaign microsite: www.50yearsofspur.co.za
Campaign hashtag: #50YearsOfSpur